Magical Business Card

By Sid Lorraine ยท

This advertising idea was devised some 3 years ago and used by me at
magical conventions and conclaves in case you’ve seen some “brother”
doing it. Its simplicity is what makes it practical for you to always have
it with you and ready. Too many such ideas require much preparation and
after a trial the performer “can’t be bothered”.

The cards are playing card blanks with your name and adjectives printed
thereon. “You’d like my card ? Certainly ! But I’d like to explain a printer’s
error. You see, I told him I wanted them printed in red… I’m in the red so
much I wanted it to be suitable. You can see he used black ink. He said
they would be READ anyway so what’s the difference ? He did get them
halfway right, though. The backs — they’re red. I think I can fix it for you
if it matters. Just hold the card over the red back and everything is rosy.

The subject turns his card over and it is now printed in red ink.

I had cards printed both in red ink and in black. The back design on all
cards is red. The cards are stacked alternately red and black with a black
card at the face of the bunch. A rubber band keeps them safely in your
pocket.

When giving a card flash the bottom black one as you remove the band.
Backs up, do a double lift showing the top (?) card printed black. Turn it
face down and slide the top card (printed red) off. In face down position
hold it over the red-backed card on top of the bunch, wave it for effect,
and then hand it to the spectator who turns it over.

As he does this, slip the top card of the pack to the bottom, replace the
band, and everything is all set for the next handout.

It isn’t a miracle but people do remember it. And the ease of preparation
is what should make you use it steadily.

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